Sustainable tools (Web 2.0 – Social Medias) to promote the tourist routes

Thursday 24 March


The lecture of the day was conducted by Florida Universitária from Spain by Adrián, the Spanish coach.

Adrián exposed some interesting factors about how the internet changed the relation between producers and consumer. Nowadays there is the PROSSUMER relation in which the producer and the consumers interact directly and easily. It was highlighted that the emotions of the consumers, satisfaction and word to mouth are very important when the marketing is planned.

To illustrate it, Adrian showed some websites of companies where we could see the type of relation that they have with their consumer. Most of the companies nowadays that invest in costumer’s relationship are on the Web 2.0. It is possible to follow the news about the companies, have online chats to clarify doubts and even express (dis)satisfaction directly to the producers without the need to call them directly.

One example of this interaction was the issue involving the GAP Company. Years ago when the company decided to redesign their logo, they suffered a lot of criticism from their consumers that were expressed through the social medias. The issue caused a harm of millions of dollars to GAP in a couple of days forcing them to change their logo back to the original one.

Other examples of interactivity are the internet forums, mash ups and the website Wikipedia, in which anyone can add content.

As a practical assignment Adrián asked each of the national teams to evaluate other teams’ blog, taking in consideration lay out, the up to date information, links to Facebook and Twitter account.

The Dutch team analyzed the blog from the Finnish team, which you can find on the right side of our blog

Our “neighbors” from the Belgium team in a relaxing moment evaluating our blog! They were making funny faces just for the picture but in fact we know that they liked it! =)

After all the hard work, time to relax and have a nice dinner in group now that our team was complete again since Mireille is feeling better! =)

Next post… Study trip to Kernavè and Trakai!

Greetings from Lithuania!

Carla

Dutch team